1.5.12 - les beaux jours de ma vie



Johnny & June personalized sweetheart necklace.  Get yours here!

Well, hello there.  Come here often?  ;)  Tonight consisted of random adventures and strolls through Soho and Greenwich with my best friend in the whole world.  It doesn't get any better than that.  Below are pictures of some cute little bow clips I made yesterday.  They will be in the online shop very soon!  They are made from recycled leather and are available in small and large.  The small bows come in a set of two.  x



P.S. They can also be worn as a bow tie!  :)8 

11.19.11 - Interview.



This is a little interview I did with Marie Claire Taiwan back in April(Yes, I am sitting in a massive pile of tulle).  It was for an article titled Fresh Faces in Fashion and they interviewed one girl in every major city.  Below is the interview in English if you are interested in reading it. 
X

Name: Chelsea Monroe
Occupation:
designer of Johnny & June

What topics are you interested in?
 One of my favorite things about New York City is the architecture.  I have fallen in love with all of the old pre-war buildings and tree-lined streets.   I have also become increasingly interested in street art.  My apartment overlooks a giant cartoon man painted on the side of a building.  I found out that it is by Os Gemeos, identical twin artists from Brazil known for their graffiti art.  Although New York City is known as the fashion capital, it has opened by eyes to so many different forms of art aside from fashion

Fashion

Having lived in New York and LA, how is the fashion different, and do you prefer one over the other?  
Although I grew up in California, I never really dressed the part.  I have always preferred the New York design aesthetic, which is one of the reasons I moved out here.  In Los Angeles attention is given to the style that yells the loudest, while in New York attention is given to style that has something important and original to say. New York highlights an importance on silhouette and design details.  

Describe your fashion style.  Who are your style icons?
I really love wearing dresses.  Even in the middle of winter, I will always choose to wear a dress with tights instead of a pair of jeans.  I would describe my personal style as feminine, playful, and romantic with a touch of quirky. I love sheer fabrics, muted colors, flowing silhouettes, and floral anything.  A large portion of the clothing hanging in my closet is vintage.  My purse is from a vintage store in east village that I purchased my first day in New York.  Style should appear effortless and not like you’re trying too hard.  I don’t think there is anything less sexy than trying to be sexy.  I like to think that my style is coy and flirtatious rather than being predictable and overly revealing. I think sexiness comes from confidence rather than cleavage, but that’s just me.  My style icons are Alexa Chung and Ashley Olsen. 

Who are your favourite designers?  What are your favourite collections of Spring/Summer 2011?
My favorite designers are Miu Miu, Chloe, Moschino, and Erdem.  The Chanel S/S 2011 collection completely stole my heart. 

What trends will you be embracing this spring?
Spring is my absolute favorite season because I am a sap for lady-like silhouettes, floral prints, and preppy colors.  In fact, I am still not over my crush on Miu Miu’s Spring 2010 collection.  The two main trends that I am really embracing this season are flowing maxi skirts and clean-cut tailoring.   

What was the first designer piece you ever purchased?                   
The first designer piece I ever purchased was a Marc by Marc Jacobs purse.  I was in high school and I saved up my money for months in order to afford it. 

Work                 

You have many roles in fashion, from designer, stylist, to creative director?  Of all these things, which is your favourite?    
For me, design has always been the most fulfilling creative process.  What I love about the design process is that it is your vision from start to finish.  I live for seeing something come to life that was once just an idea and a sketch on a piece of paper.  I grew up around sewing machines because my mom had a children’s line.  At the time all I remember was “No!  Don’t touch!  Owie!”  I started sewing when I was 14 and haven’t stopped since. 

Tell us about your clothing line.
My clothing line is named Johnny & June after Johnny Cash and June Carter.  Each piece in the spring collection is named after my nieces and nephew. I went through a phase when I was little where I refused to wear anything but a princess costume every single day. That moment in my life was a large inspiration behind the collection.  I wanted to capture that innocence and imagination and incorporate it into my designs.  My favorite thing about fashion is that you have the ability to be absolutely anyone you want to be just by changing your clothes.   Fashion is the only art form that you wear like skin.  You put it on and become your own fantasy. I wanted to evoke a sense of whimsical innocence with each piece in my collection by incorporating girlish silhouettes, dreamy colors, and playful fabrications.  With Johnny & June, I wanted to bring a subtle magic to everyday dressing.

What projects do you have going right now?  What projects are coming in the near future?
Right now I’m working on the second collection for Johnny & June.  I’ve received emails from girls all over the world expressing their interest in purchasing pieces from the spring collection.  In the future I really want to develop a website where people from different countries will be able to purchase the garments in their size.

Love/Friends

Are you dating anyone special right now?  My sewing machine.   

What do you do for fun with your boyfriend/friends in New York? I love taking really long aimless walks around the city and looking at the different architecture.  Every single street is different and has something unique to offer. There is something so magical about New York.  It doesn’t matter where you are or what you’re doing, there is just this captivating feeling in the air and you can’t help but feel inspired by it.   

What is special about being a young woman in New York?
Everything.  Every morning I wake up thinking, “I am so blessed to live here.”  Living in New York City offers you limitless possibilities; it is a conjunction of so many different cultures and activities.  There is nowhere else like it in the world. 


11.15.11 - only make believe.


I am so excited about this non-profit organization I recently begun volunteering with! Only Make Believe organizes plays at hospitals for children with chronic illnesses and disabilities.  I am going to be working with them on various tasks relating to the production of costumes for the kids(sewing, patterning, etc.)  Tonight I am working on reproducing and grading a tunic designed specifically for children who use wheel chairs.  It's an incredible organization and what they're doing is very special.  

To learn more about Only Make Believe visit their website:
www.onlymakebelieve.org

11.12.11 - Dans l'éblouissante clarté de leur premier amour


Don't you just love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of freshly sharpened pencils if I knew your name and address."


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